We all have a story to tell. But the way we craft the experience of that story will shape the way people feel and the impact we have.
How can we give people what they want and need – in a thoughtful and inspiring way? How can we stimulate thought and conversation that converts to honest reactions, brand loyalty, organizational commitment, and happiness?
This is more than marketing or communications strategy; it’s a new, experienced and insightful artform of anthropology. It’s intentional, it’s sensitive, it’s bold, it’s creative, it’s heard, it’s valued, it's real, it’s critical. But most of all – it’s human.
I’ve worked in politics, in creative agencies, in community organizing, in education advocacy for low-income and underrepresented students, in startups, in tech, in the diversity and inclusion community, in the mom and parent world, as a journalist and as a magazine editor, as an advisor, and as a mentor. I’ve worked with some of the most brilliant designers and developers, with civil rights leaders, and with politicians on both sides of the aisle. I’ve worked with immigrants in hiding, and with celebrities on stage. From executive and people communications strategy, to culture and engagement, event production, digital and social marketing, diversity and inclusion, organizational and change management, and brand strategy - there's been a common thread.
We all have a story to tell. But the way we craft the experience of that story will shape the way people feel and the impact we have.
“Rheanna wears many hats, but for me, one of her greatest traits is her ability to enable creativity. She has a real knack for taking the seed of an idea, building on it, then making it real. Whether it’s engagement on social media, editorial writing, or building marketing campaigns, she delivers. To top it all off, she naturally possesses a positive and winning attitude.”
“Working with Rheanna is fantastic because she’s collaborative, creative, and encouraging. While partnering together on projects ... I was always impressed with her ability to think of the small and big. She gets projects going, mentors, and gracefully leads while juggling so much.
She champions transparency & strives for open and clear communication. Rheanna is an incredible asset to any team that wants to level up their creative and comms strategy. ”
“Rheanna is sharp and creative. She gets it done and has a special talent for seeming extremely chill. But you know she’s juggling 2000 things. She is great at getting people together and is very strategic - great at blue sky and details alike.”
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